American Marketing Association
Art Director
May 2021 - May 2022
The American Marketing Association (also known as AMA) empowers students to grow professionally and explore career interests while networking with marketing professionals. As Art Director, I designed all marketing materials to enhance the organization's brand image, social media, and website.
I designed 80+ graphics, social media content, website assets, and other marketing materials to promote events using Adobe Creative Suite.
I formulated a creative request tracking system to improve the productivity of the creative team and encourage timely and accurate information.
Other tasks:
Coordinated with a team of 20 to conduct weekly meetings and events
Communicated with the creative team to coordinate design projects
Conducted research on design concepts and social media to improve marketing strategies