Sprouts
I created a digital marketing strategy for a fantasized business called ‘Sprouts,’ an online plant shop. I developed social media posts, an email campaign, and a website geared toward the potential target market.
Idea: Reconnect with nature.
Objective: To allow people to fill their homes with healthy, lush plants in an easy and convenient way.
Target audience: 20- to 35-year-olds with an income of ~$40,000 annually. They love nature and like to have an aesthetic lifestyle and home. They are creative, very welcoming, and tend to show compassion/kindness to others. They prefer to shop online since it is most convenient for them. They may live in an area where certain common houseplants are not typical and a nursery does not provide a selection of what they want. They like to spend their money wisely and like affordable deals.
Overview
The objective of these social media posts is to build brand image and awareness. These post showcase evergreen content of images of plants with captions bringing attention to the website and relatable ‘meme’ content to build awareness to the brand and bring a space of positive vibes.
Social Media Posts
Goal/Objective: To get customers to purchase 1 or more plants.
Audience: Those who are interested in learning more about the brand. Those who have signed up from the website and after purchasing a plant will receive an email.
Subject Line: Exactly what you need 🌱
Email content:
Header – Business logo
Section 1– Big Top Image with text saying “Your Perfect Plant”
Section 2 – (text with button) “Need help finding the perfect plant? We got you. Take our quiz to find out.” Button text: plant quiz
Section 3 – heading: “There’s always room for more!” featuring plants on the bottom
Footer – socials, unsubscribe from email button, and copyright
Experience/Action: Visitors will be excited and intrigued when looking at all the plant images. The ideal action is to click the buttons on the email, thus being directed to the website.
Email Campaigns
Website Development
